Privacy Policy


This website is owned by ASH (HK) LIMITED and operated by Highline United LLC ("we", "our", "us”). If we use the term “our Group”, this means us and our subsidiaries, our ultimate holding company and its subsidiaries (or any of them). The term “our online services” refers to the service rendered on and our mobile and tablet applications, our pages on third party social media platforms such as Instagram, Facebook, Twitter, Pinterest and Google+ and any other websites or apps we own or run from time to time. If you use any of our services, we will refer to you using the terms “user,” “visitor,” “you,” “your,” “yours” in this policy.

We respect the privacy rights of our visitors and recognize the importance of protecting the personal information collected about them. This privacy & cookies policy (“Policy”) is about how we collect, store, use and protect the personal information that you provide to us.



We collect personal information about you when you register or subscribe for one of our services, place an order, use our online services, interact with us in any other way, such as via social media, click on an advert that we put on our or someone else’s website, use our Personal Shopping services, ask for information or assistance, give us a testimonial or other feedback, comment on any blogs or articles featured in our services, attend an event that we run or sponsor, enter competitions or special promotions, sign up for our special offers or other updates, participate in research panels or fill in surveys. By registering, subscribing or using our services, you consent to the use of your personal information in line with this Policy. We may also receive information about you from our Group and from third parties, with whom we have a business relationship.

The personal information we collect and maintain about you may include your name, email address, phone and mobile phone numbers, home address, shipping and payment card billing address, IP address, search criteria, shopping history, shopping preferences, sizings, responses to research panels and surveys, the type of browser you use (a browser is the program you use to look at websites, such as Internet Explorer, Firefox or Safari), the times when you access the site and for how long, your referring URL (the site you come from to reach our website), cell IDs (these are the unique identifiers of the telecommunications towers being used by your mobile phone when you use our locations-based services on your mobile phone or tablet) and other location information (for example, GPS measurements), photographs and other content you share with us when you use our services, date of birth, password details, answers to security questions and any other personal information you may give us.

You may also transmit payment card details through our website, but this information is processed through our third-party payment providers, such as Shopify.

We may record or monitor calls that you receive from us or make to us. We do this for security and training purposes, and to improve the services we provide to you.



Whenever you give us your personal information, we will use it in accordance with applicable privacy laws and for the purposes set out in this Policy.

When you use our services: If you use any of our services, register for or attend one of our events, set up, look at or change your account details or contact your personal shopper or a member of our Customer Care team, we may collect and process your personal information.

Your personal information will be used to provide the products, services, or information you have asked for and to provide you with a personalized shopping experience.

We store the personal information you provide and may use it for several purposes, including:

(i) accounting, billing, reporting and audit;
(ii) authentication and identity checks;
(iii) safety, security, training, administrative and legal purposes;
(iv) data matching and dedupe, statistical and market analysis, and marketing information;
(v) advertising and marketing for us, our Group and third parties;
(vi) developing, testing and maintaining systems;
(vii) studies, research and development;
(viii) customer surveys;
(ix) customer care and to help us in any future dealings with you, for example by identifying your requirements and preferences;
(x) where required by law or in connection with legal proceeding or disputes;
(xi) in the event of a merger or acquisition of our business; and
(xii) any other uses set out in the terms and conditions for use of our services. For these purposes we may disclose your personal information to one or more of the other organizations listed in the section called “who we will share your personal information with.”


When you provide payment card details, such as your name and payment card address, you are providing them to our payment partner.  We do not collect or store any bank or financial card information

We may also use your personal information to send you marketing updates, as detailed in the next section.

Tracking how our online services are used: We collect and use third parties to collect and share with us information from visitors to our online services to analyze how people use our websites. This helps us improve the services we offer. We may also give anonymous statistics about visitors to other, reputable organizations, but the information we provide will not include details that would allow these organizations to identify you.

Customization of our online services and advert targeting: We may use the personal information you give us about yourself and the personal information we collect via cookies when you use our online services to understand your interests. We may then use this information to try to make sure that when we send you marketing communications and when you visit our websites or use our online services, you don't miss offers and information that might interest you.

This information may also be used by our third-party advertising agencies and networks to advertise our own or third-party products and services to you when you visit third party websites and online services. This is called advert targeting or interest-based advertising. To learn more about our purposes of use of cookies or similar digital tracking technologies and to learn how to refuse cookies, please see " WHAT DO WE USE COOKIES FOR? “and “HOW TO MANAGE YOUR COOKIES?" below.

Testimonials: If you give us feedback, we may use it to improve our services and we may publish it online or offline to promote our business and our services. We will ask for your permission before we publish it.

Comments and reviews submitted to our online services: If you wish to submit a comment or feedback on a blog or article featured on our services, we may (but are not obliged to) publish your comment online or offline to promote our business and our services. We will collect your name or username which will be displayed next to your comment and e-mail address, which will not be published, but which we may use to contact you in relation to your comment.

Mobile services: When you request our mobile services, we may keep your mobile phone number, the make and model of your phone, the operating system used by your phone and details of your network operator, and we will link a unique identifier to your mobile phone number. We’ll store your device language, app language, country. We process and store this information in order to provide the features and services enabled through our mobile services and to administer our mobile service.

Social networks: If you follow us or interact with us on any of our pages on third party social media platforms, such as Instagram, Facebook, Twitter, Pinterest and Google+, information you provide will be subject to the third party’s privacy policy, as well as this Policy.



We and our business partners collect information about your use of our online services using cookies. Cookies are very small files that are sent by us to your computer or other device which we can access when you visit our site in future. Cookies help us remember who you are and other information about your visits. They can help display the information on a website in a way that matches your interests. Most major websites use cookies.



We use the following types of cookies:

Persistent cookies: We use persistent cookies to improve your experience of using the Site. This includes recording your acceptance of our Policy to remove the cookie message which first appears when you use the Site.

Session cookies: Session cookies are temporary and deleted from your machine when your web browser closes. We use session cookies to help us track internet usage as described above.

First party cookies: Cookies supplied by the website you are visiting, i.e., and that can be read only by such site. First party cookies can be either session or permanent cookies.

Third party cookies: Cookies that collect data, such as example analytics information (including browsing statistics), to track your use of our website. Other third-party cookies are meant to track our visitors’ response to our online promotional activities. This technology uses information about your visits to our website and third parties' sites on which we advertise, to deliver relevant advertisements. We also use this to learn which banner adverts bring users to our website. Third-party cookies can be either session or permanent cookies.



We use cookies for the following purposes:

(i) Enable basic functioning of our website;

(ii) Web analytics to improve our website (structure, features, accessibility and usability, content) or to fix any technical issue through gathering relevant technical data;
(iii) Enable certain basic functions of online browsing and shopping with us (for example, save information you generated or provided on our website such as preferred items, items placed in the cart, billing address to save time and effort when you next return to our website or shop with us);
(iv) Monitor the effectiveness of our online ads and marketing (by recording your interactions with our ads on third-party websites, our social media platforms or our marketing emails);
(v) Learn more about your preferences and Internet browsing habits to provide you with tailored advertising; and
(vi) Customer surveys. Every now and again, we may ask you for your opinion on our services and the products you have purchased through our services. When we do research or surveys, we may use cookies and may combine the information collected by those cookies with your answers.



You can manage cookies through your web browser's settings. Through those settings you may be able to (i) receive notifications when you are receiving new cookies, (ii) disable cookies or (iii) delete cookies. Your browser’s ‘help’ function will tell you how to do this.

Note, however, that refusing cookies may, in some cases, inhibit or preclude your use of our Website or its features. While you are free to decline cookies, doing so may prevent you from taking full advantage of all features of our Websites. Refusing cookies may also negatively impact the display or functionality of certain areas of a Website. If you do not want the benefit of cookies, there is a simple procedure to manually delete your cookies. Visit to see these.



We will share your personal information with other companies in our Group, who may use it for their own business purposes, as set out in their privacy policies. These purposes may include financial reporting and analysis, strategic planning, the development of customer segmentation and metrics to provide a consistent view of our customer base, research and analytics, to help us source the right products in future and make better product recommendations, more effective targeting of our marketing campaigns, the creation of inspiring content and editorial features, the development of new products and collaboration opportunities with designer brands. It may l also be used to provide more tailored marketing by post or email, consistent with applicable law.

We use third party service providers, such as Shopify, to conduct payment card processing on our behalf.  You may access Shopify’s privacy policy here, and its terms of service here.  We are not responsible for the privacy practices or terms of our third-party service providers.

From time to time, we may engage third party business partners to provide information about you or to collect personal information on our behalf. We may also share or match your data with third party business partners to provide you with the products, services or information you ask for or for interest-based advertising. We may pass your information onto one or more of the following organizations: (i) data processing companies, mailing houses and other third party suppliers working on our Group’s behalf; (ii) ad-serving agencies and other advertising intermediaries; (iii) credit reference or fraud prevention agencies, which may keep a record of that information; (iv) research students, universities and other research and development organizations; (v) regulatory bodies, government and enforcement agencies, such as the police.

Every now and again, we receive requests for information from government departments, the police and other enforcement agencies. If this happens, and there is a proper legal basis for providing your personal information, we will provide it to the organization asking for it.

We collate information about site traffic, sales, wish lists, and other commercial information which we may pass onto third parties, but this information does not include any details that can identify you personally.



When we use your information as described in this Policy, this may involve sending your information outside the United States.   When we do this, we make sure that appropriate steps are taken to protect your personal information and your rights. By providing us with your personal information, you agree that we may transfer, store and process your information outside the United States.



We offer you the chance to receive news and fashion updates which, depending on your preferences, we will send to you via email, or direct mail. These include alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions. You can opt-out of receiving these updates if you wish.

We, or our third-party business partners, may also ask you if you want to receive marketing if you enter a promotion or attend an event thrown or sponsored by us. Other companies in our Group may also pass your personal information to us for marketing use.

Marketing communications you subscribe to will only be sent by our Group.

You have the right to ask us not to use your personal information for marketing. At all times, we will offer you the opportunity to unsubscribe from any service or update to which you have subscribed, if you change your mind. Whenever you receive direct marketing from us, we will tell you how to unsubscribe. Alternatively, you can change your marketing preferences by logging into My Account. To opt out of direct mail, please contact our Customer Care team by emailing

If you tell us that you do not want to receive direct marketing, we will still contact you in order to provide you with products and services you request and for administration purposes.



You have the right to see information we hold about you, with some exceptions which are described in the privacy laws. If you would like a copy of your personal information, please contact our customer service at

You have the right to review and update your personal details. If for any reason you are concerned that the personal information, we hold is not correct, please visit our online services and, after logging into the site using the "Login" menu on the home page, your personal information will be made available for review and change in the "My Account" section. Only you or, upon your request, our Customer Care team, may access your personal information from our online services using your user ID and password. Information may be changed online within “My Details”, “Shipping Details” and “My Email Preferences”. If you prefer, you may contact us by email at and we will amend your personal details.



We will take reasonable care to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided to us. We have put in place technology and security policies which are designed to protect the personal information we hold about you. We also follow the security procedures that applicable privacy laws require. These cover storing, using and releasing any information you have provided and, as well as measures designed to prevent unauthorized access or use. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorized use.  However, please recognize that no website is 100%, so please guard your personal information and passwords vigilantly.



This is a general audience Website and we do not knowingly collect any personal information from children younger than the age of eighteen (18) through this website. We will delete any personal information collected that we later determine to be from a user younger than the age of eighteen (18). If you are a parent or guardian of a child under the age of eighteen (18) and believe he or she has disclosed personal information to us, please contact us at



Our online services contain hyperlinks to websites that are owned and operated by other organizations. These websites have their own privacy and cookie policies, and we urge you to read them. They control how your personal information is used when you give it to these other organizations or they collect it with cookies. We do not approve any other websites and we are not responsible for any information, material, products or services that are on or accessible through those websites or for the privacy practices of websites run by other organizations. If you use these other websites you do so at your own risk. Please note that we cannot ensure the security of any information you transmit to us, and you use our Website and provide us with your information at your own risk.


What if I am a California Resident?

We are not subject to the California Privacy Rights Act (CPRA), but we will respect your rights as described below.

Shine the Light. We do not rent, sell, or share Personal Information with nonaffiliated companies for their direct marketing uses as contemplated by California's "Shine the Light" law (Civil Code § 1798.83), except as described above.



You have the following rights with respect to your personal information:

Right to access: you have the right to request access to and obtain a copy of any of your personal information that we may hold. For your own privacy and security, at our discretion we may require you to prove your identity before providing the requested information. You can contact us and we will provide you with your personal information via e-mail.

Right to portability: You have the right to receive all such personal information which you have provided to us in a structured, commonly used and machine-readable format, and also to require us to transmit it to another controller where this is technically feasible.

Right to rectification: You have the right to request rectification of your personal information if the information is incorrect, including the right to have incomplete personal information completed. You can see and update most of this data yourself online, or by contacting directly

Right to erasure: You have the right to request that we delete personal information that we process about you, except we are not obliged to do so if we need to retain such data in order to comply with a legal obligation or to establish, exercise or defend legal claims.

Right to object to processing based on legitimate interest: where we are relying upon legitimate interest to process personal information, then you have the right to object to that processing. If you object, we will not continue to process the personal information unless we can demonstrate legitimate grounds for the process which overrides your interest and rights or due to legal claims. Where we rely upon legitimate interest as a justification for processing we believe that we can demonstrate such legitimate grounds, but we will consider each case on an individual basis.

Right to object to direct marketing: where we process personal information for direct marketing purposes, then you have the right to object to that processing at any time.

Right to restriction of processing: You have the right to restrict our processing of your personal information where you believe such data to be inaccurate; our processing is unlawful; or that we no longer need to process such data for a particular purpose unless we are not able to delete the data due to a legal or other obligation or because you do not wish for us to delete it.

Right to withdraw consent: If you have consented to our processing of your personal information, you have the right to withdraw your consent at any time, free of charge. This includes cases where you wish to opt out from marketing messages that you receive from us.

You can make a request to exercise any of these rights in relation to your personal information by contacting us as indicated below at " WHERE AND HOW TO ASK QUESTIONS OR CONTACT US ABOUT THIS POLICY".

You also have the right to raise a complaint with a supervisory authority if you consider that the processing of your personal information infringes applicable law.



We may update this Policy from time to time, so you may want to check it each time you give us personal information or use our websites.



If you require further information about our Policy, please go to the help section of our websites where frequently asked questions (FAQ's) are answered. We welcome your questions, comments and requests about this privacy policy. If you require more information, please send an email to

What About Accessibility?

Any person with a disability that prevents or restricts them from accessing this Policy through this Website may request a copy of the Policy in an alternative format by contacting us at



This version of the Policy has been effective since 01.01.2023